CRM Handbook, The: A Business Guide to Customer Relationship Management
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
CRM Fundamentals
CRM: The Foundation of Contemporary Marketing Strategy
Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)
Managing Customer Relationships: A Strategic Framework
Customer Relationship Management: Concepts and Technologies
Customer Relationship Management: Concept, Strategy, and Tools