The Business Book: Big Ideas Simply Explained

The Business Book: Big Ideas Simply Explained

<p><i><b>The Business Book</b></i> clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.</p><p>Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, <b><i>The Business Book</i></b> introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus.</p><p><b><i>The Business Book</i></b> includes:</p><p>- Almost 100 quotations from the great business thinkers and gurus</p><p>- Information on every facet of business management, including alternative business models, with real life examples from the marketplace</p><p>- A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods</p><p>The clear and concise summaries, graphics, and quotations in <b><i>The Business Book</i></b> will help even the complete novice understand the key ideas behind business success.</p>