Survey Research & Sampling 2016 Edition (Statistical Associates "Blue Book" Series Book 7)

Survey Research & Sampling 2016 Edition (Statistical Associates "Blue Book" Series Book 7)

<br />An introductory graduate-level introduction and tutorial to survey research and sampling in social science and in general research.<br /><br />Why we think it's important: As we move more and more toward web surveys, it is helpful to read some of the latest research on what works and what doesn't.<br /><br />New in the 2016 edition:<br /><br /> Over twice as long as the 2013 edition (171 pages), with new coverage on...<br /> Address-based sampling (ABS), probability-based online panels, sample matching<br /> CHERRIES checklist for reporting survey results<br /> Device mode effects, response quality, visual analog scales, incentives<br /> Gamification, paid respondents, experience sampling, and much more<br /> All former topics revised and updated for surveying and sampling <br /><br />Unformatted table of contents:<br />SURVEY RESEARCH & SAMPLING<br />I. SURVEY RESEARCH <br />Overview <br />Key Terms and Concepts <br />Survey research terms<br />Survey Instrumentation.<br />Research design<br />Samples vs. enumerations<br />Survey model<br />Response rate<br />Cover letters<br />Prenotification<br />Cash incentives<br />Voucher incentives<br />Donation incentives<br />Lotteries<br />Response structure<br />Survey error<br />Pretesting<br />Survey language<br />Split sample comparisons<br />Analysis of non-response<br />Data collection modes<br />Face-to-face interviewing<br />Mail surveys<br />Email Surveys<br />Telephone interviewing and random digit dialing<br />Web surveys<br />Web surveys on mobile devices<br />Computer-based questionnaires<br />Device mode effects<br />Survey software<br />Survey design considerations<br />Survey ethics<br />Survey anonymity<br />Survey order<br />Identification codes<br />Survey layout and format<br />Survey length<br />Items per page<br />Pages per survey<br />Branching and piping<br />Survey experiments<br />Gamified surveys<br />Survey items<br />Item development and selection<br />Item length<br />Demographic and basic information items<br />Model items<br />Control items<br />Filter items<br />Screening items<br />Cross-check items<br />Probe items<br />Framing and priming items<br />Scale items<br />Sociometric items<br />Open-ended items<br />Projective items <br />Vignettes<br />Item bias<br />Agreement bias <br />Ambiguity bias <br />Cheating bias<br />Complexity bias <br />Gender bias<br />Grammatical bias<br />Hypothetical item bias<br />Inappropriate assumptions bias<br />Item non-response bias<br />Language bias<br />Mutual exclusivity bias<br />Leading question bias<br />Loaded term bias<br />"Don't know" and non-exhaustive response set bias<br />Recall item bias<br />Residual category bias<br />Rank list bias<br />Requiring inaccessible information bias<br />Social desirability bias<br />Unfamiliar terms/jargon bias<br />Research on web surveys<br />Overview<br />Response rates<br />Non-internet households<br />Greater error and non-response in web surveys<br />Mode effects<br />Coverage bias<br />Age bias<br />Sensitive items<br />Radio buttons are better than drop-down pick lists<br />Use of grid items<br />Survey research assumptions: Attitude vs. action<br />Survey research frequently asked questions<br />What are the pros and cons of using open-ended items?<br />Is it okay to force a choice, or is a 'no opinion' option necessary?<br />How do I handle multiple-response items?<br />How can I get a more valid response to highly sensitive questions?<br />How do I handle the fact that not all respondents answer all items in my questionnaire?<br />What us photo elicitation?<br />Where can I find more information about web survey methodology?<br />II. SAMPLING<br />Overview<br />Key Concepts and Terms<br />Population<br />Random sampling<br />The sampling frame<br />Strata<br />Panel construction<br />Recruitment cohorts<br />Significance<br />Confidence intervals<br />Enumerations<br />The design effect<br />Types of non-random sampling<br />Convenience sampling<br />Paid respondents<br />Quota sampling <br />Expert sampling<br />Types of random sampling<br />Simple random sampling<br />Simple random sampling with replacement<br />Simple random sampling without replacement<br />Equal probability systematic sampling<br />Repeated systematic sampling<br />Stratified simple random sampling<br />Multistage stratified random sampling<br />Simple vs. multistage sampling<br />Disproportionate stratified sampling (ove