Subscription Marketing

Subscription Marketing

How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the business, beyond simply generating more leads and hoping for the best? <br> <br> In the subscription economy, marketing needs to adopt a new set of practices: <b>customer value nurturing</b>. Because you're just getting started when someone becomes a subscriber. <br> <br><i> Subscription Marketing</i> offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to <i>increase customer retention, reduce churn</i>, and increase <i>customer advocacy</i>. <br><br> The book describes marketing practices that nurture the ongoing solution value to the customer: <ul> <li>Help customers achieve value</li> <li>Demonstrate the value that customers are realizing</li> <li>Add value through content and community</li> <li>Add value to the customer relationship</li> <li>Align with customers' deeper values</li> </ul><br> Whether you're marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you'll find advice and ideas you can put into practice immediately.