Strategy and the Business Landscape
Product Description
Strategy and the Business Landscape
<b>KEY BENEFIT</b>: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.<br> <b>KEY TOPICS</b>: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.<br> <b>MARKET</b>: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.<br> <br>
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