Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Product Description
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
<P>In its third edition, <EM>Strategic Writing</EM> emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.</P> <P>This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, <EM>Strategic Writing</EM> is ideal for public relations writing classes that include documents from other disciplines.</P> <P></P>
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