Strategic Thinking: A Step-by-step Approach to Strategy and Leadership

Strategic Thinking: A Step-by-step Approach to Strategy and Leadership

<div></div> <P style="MARGIN: 0in 0in 0pt" class=AICopy>Now in its third edition, <I>Strategic Thinking</I>, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - <I>Strategic Thinking </I>consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.<BR><BR></P> <P style="MARGIN: 0in 0in 0pt" class=AICopy>With online material to support each step and strengthen your ability to predict future changes, a section covering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and business students.</P>