Strategic Management of Technological Innovation (Irwin Management)

Strategic Management of Technological Innovation (Irwin Management)

Strategic Management of Technological Innovation 5e by Melissa Schilling is the first comprehensive and rigorous yet accessible text for the Technology and Innovation Management course. Unlike other books Schilling’s approach synthesizes the major research in the field providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process and as such is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. As a brief affordable paperback it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.