Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases

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<b> </b>Core strategic management concepts without the excess.  <br> <b> <br> </b>What Is Strategy and the Strategic Management Process?; Evaluating a Firm€s External Environment; Evaluating a Firm€s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy<br> <b> <br> </b>For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk. <br> <br>