Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)

Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)

<P style="MARGIN: 0px"> <B>Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!</B> </P> <P style="MARGIN: 0px"> <B> </B> </P> <P style="MARGIN: 0px">Most PR books tell you how to “spin” your message. People are sick of that! <I>Spin Sucks </I>will teach you how to communicate honestly, responsibly, openly, and authentically…and truly <I>earn </I>the trust of your customers, stakeholders, investors, and communities.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you:</P> <UL> <LI> <DIV style="MARGIN: 0px">Share your story more powerfully—without sex, extortion, or “truth-stretching”</DIV> <LI> <DIV style="MARGIN: 0px">Humanize your organization, even if you don’t have outsized personalities</DIV> <LI> <DIV style="MARGIN: 0px">Tell the truth, using the best techniques honed by centuries of storytellers</DIV> <LI> <DIV style="MARGIN: 0px">Overcome whisper campaigns, anonymous attackers, and trolls</DIV> <LI> <DIV style="MARGIN: 0px">Create fresh, honest content that’s compelling to both humans <I>and </I>Google</DIV> <LI> <DIV style="MARGIN: 0px">Systematically prepare yourself to engage more successfully online</DIV> <LI> <DIV style="MARGIN: 0px">Clarify and close gaps between your message and your customer’s perception</DIV> <LI> <DIV style="MARGIN: 0px">Celebrate your brand ambassadors</DIV> <LI> <DIV style="MARGIN: 0px">Master seven steps for handling online criticism, and transforming critics into fans</DIV> <LI> <DIV style="MARGIN: 0px">Keep others from stealing your great content</DIV> <LI> <DIV style="MARGIN: 0px">Learn actionable lessons from others’ successes (and failures)</DIV> <LI> <DIV style="MARGIN: 0px">Develop more positive, productive agency (or client) relationships</DIV> <LI> <DIV style="MARGIN: 0px">Converge paid, owned, earned, and shared media—and get more value from all of them</DIV> </LI> </UL> <P style="MARGIN: 0px">spinsucks.com</P> <P style="MARGIN: 0px"> </P>