Social Psychology (13th Edition)
<P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"> <B>Show how the ever-changing field of Social Psychology is useful in students€ everyday lives.</B> </P> <P style="MARGIN: 0px"> <B> </B> </P> <P style="MARGIN: 0px">The integration of application into the main body chapters helps students see the connection between theory and real world experiences.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research. </P> <P style="MARGIN: 0px"> </P> <B> <P style="MARGIN: 0px">Teaching & Learning Experience</B> </P> <UL> <LI> <DIV style="MARGIN: 0px"> <I>Personalize Learning</I> €“ The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.</DIV> <LI> <DIV style="MARGIN: 0px"> <I>Improve Critical Thinking </I>€“ APS Reader, Current Directions in Social Psychology and a new personalized study plan in MyPsychLab help students develop critical thinking skills. </DIV> <LI> <DIV style="MARGIN: 0px"> <I>Engage Students </I>€“ New in-text essays reflect current research trends and show how the field relates to today€s social world, helping to engage students in the material.</DIV> <LI> <DIV style="MARGIN: 0px"> <I>Explore Research </I>€“ Balanced coverage of fundamentals with current research. New content on emotion and attitude formation is included.</DIV> <LI> <DIV style="MARGIN: 0px"> <I>Support Instructors </I>€“ ClassPrep plus videos on DVD including new ABC €œWhat Would You Do?€ help instructors keep students engaged throughout every class.<br> </DIV> </LI> </UL> <P style="MARGIN: 0px"> <B>Sample chapter and more available on our preview site! </B> www.pearsonhighered.com/fall2011preview/#Psych </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"> </B> </P> <P style="MARGIN: 0px"> <B>Note: </B>MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, please visit: <U> www.mypsychlab.com </U> or you can purchase a valuepack of the text + MyPsychLab (at no additional cost). VP: 9780205246670</P>