Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Product Description
Social Media Explained: Untangling the World's Most Misunderstood Business Trend
<b> The best-selling social media book of 2014!</b> Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the <b>MUST-HAVE guide</b> for understanding the sociological and psychological drivers that make social media marketing work.
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