Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

<P style="MARGIN: 0px"><B></B> Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. </P> <P style="MARGIN: 0px"><B></B> Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. </P> <P style="MARGIN: 0px"><B></B> For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. </P>