Services Marketing 6th Edition (Book Only)
Product ID: 33170147
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Product Description
Services Marketing 6th Edition (Book Only)
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Technical Specifications
Country
USA
Manufacturer
Prentice Hall Pub.
Binding
Hardcover
