Seinfeldia: How a Show About Nothing Changed Everything

Seinfeldia: How a Show About Nothing Changed Everything

<b>€œHer book, as if she were a marine biologist, is a deep dive...Perhaps the highest praise I can give <i>Seinfeldia</i> is that it made me want to buy a loaf of marbled rye and start watching again, from the beginning.€ €"Dwight Garner, <i>The New York Times Book Review</i></b><br> <br>The hilarious behind-the-scenes story of two guys who went out for coffee and dreamed up <i>Seinfeld</i>€"the cultural sensation that changed television and bled into the real world, altering the lives of everyone it touched.<br><br>Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn€t think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly forty million Americans were tuning in weekly.<br> <br>In <i>Seinfeldia</i>, acclaimed TV historian and entertainment writer Jennifer Keishin Armstrong celebrates the creators and fans of this American television phenomenon, bringing readers behind-the-scenes of the show while it was on the air and into the world of devotees for whom it never stopped being relevant, a world where the Soup Nazi still spends his days saying €œNo soup for you!€, Joe Davola gets questioned every day about his sanity, Kenny Kramer makes his living giving tours of New York sights from the show, and fans dress up in Jerry€s famous puffy shirt, dance like Elaine, and imagine plotlines for <i>Seinfeld</i> if it were still on TV.