Scientific American: Psychology

Scientific American: Psychology

<DIV>In this breakthrough introduction to psychology, two committed, tech-savvy professors, Deborah Licht and Misty Hull, combine years of research and teaching insights with the journalistic skill of science writer, Coco Ballantyne, who came to this project directly from <I>Scientific American</I>. Together, they have created a an introductory textbook and online system that draws on written profiles and video interviews of <B>27 real people</B> to help students better understand, remember, and relate to psychology’s basic ideas. </DIV><DIV> </DIV><DIV>Beautifully designed, the printed text is filled with high-interest examples and features, including full-page <B>infographics</B> that help students understand and retain key concepts.  Online, additional author-created resources, including scaffolded activities and <B>adaptive quizzes</B>, provide a seamless learning experience for students and a reliable assessment mechanism for instructors and programs.  </DIV><DIV> </DIV><DIV>This innovative collaboration between Worth Publishers and <I>Scientific American</I> reflects a commitment to engaging and educating all students, including those who sometimes seem difficult to engage—in the contemporary style of the world’s most respected science magazine.  </DIV><DIV> </DIV><DIV>What's in the LaunchPad</DIV>