Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

<div>We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.<br>What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of <i>Running Lean</i>.<br><br>In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.<br><i></i><br> <i>Running Lean</i> is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.<br><ul><li>Find a problem worth solving, then define a solution </li><li>Engage your customers throughout the development cycle </li><li>Continually test your product with smaller, faster iterations </li><li>Build a feature, measure customer response, and verify/refute the idea </li><li>Know when to "pivot" by changing your plan's course </li><li>Maximize your efforts for speed, learning, and focus </li><li>Learn the ideal time to raise your "big round" of funding </li></ul><div><i>"If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."</i></div><div><b>- Brad Feld, Managing Director, Foundary Group</b></div></div>