Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

What's the Future of Business?: Changing the Way Businesses Create Experiences

Customer Sense: How the 5 Senses Influence Buying Behavior

Consumer Behavior (11th Edition)

Hooked: How to Build Habit-Forming Products

Marketing Research (8th Edition)

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Tilt: Shifting Your Strategy from Products to Customers

The Discover Your True North Fieldbook: A Personal Guide to Finding Your Authentic Leadership (J-B Warren Bennis Series)

International Marketing

The Market Research Toolbox: A Concise Guide for Beginners Second Edition