Rise

Rise

After a meteoric rise to fame as the leader of the Tijuana Brass, one of the most successful groups of the '60s, Herb Alpert focused on running A&M Record's, the indie powerhouse he had founded with partner Jerry Moss. His second artistic journey began with the release of "Rise," a sultry dance instrumental, in 1979. It became the biggest hit of his career, winning a Grammy and climbing to number one on the Billboard chart, making him the only recording artist to have a number one record as a vocalist and as an instrumentalist. Alpert and his nephew Randy "Badazz" Alpert, who had cowritten "Rise," created an entire album around his new, laidback sound, and Rise, the album, was born, topping the charts and providing a significant new chapter to Alpert's already accomplished career.