Retail Management: A Strategic Approach (12th Edition)
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Retail Management: A Strategic Approach (12th Edition)
- Used Book in Good Condition
The text that helps readers thrive in today’s retailing industry.<br> <br>Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, <i>Retail Management: A Strategic Approach</i>, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  <br>
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