Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

<div>Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.<br /><br />But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in <I>Redefining Global Strategy</I>. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.<br /><br />In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:<BR><br />· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.<BR><br />· Tracking the implications of particular border-crossing moves for your company’s ability to create value.<BR><br />· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.<BR><br />In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.<br /><br />Crucial for any business competing across borders, this book will transform the way you approach global strategy.<BR></div>