Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

<div>Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.<br /><br />In this book, author Matt LeMay focuses on the CORE connective skills--communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets.<br /><br />For current and aspiring product managers, this book explores:<br /><ul><li>Real-world tactics for facilitating collaboration and communication</li><li>How to talk to users and work with executives</li><li>The importance of setting clear and actionable goals</li><li>Using roadmaps to connect and align your team</li><li>A values-first approach to implementing Agile practices</li><li>Stories that convey realities of product management in the field</li><li>Common behavioral traps that turn good product managers bad</li></ul></div>