Product Leadership: Pathways to Profitable Innovation

Product Leadership: Pathways to Profitable Innovation

Most businesses fall short of the new product performance achieved by leading firms by a factor of 2 times or more. It's no accident that top performers consistently win at new products. The top 20% of companies earn twice as much for their money. Their success rate in product innovation is closer to 80% while the bottom 20% of companies is closer to 38%.<br> <br> <br>Product Leadership is the advanced course - a comprehensive guide to how executives should think about product innovation. It doesn't just explain what strategies help a company succeed - it illustrates how to go about charting a competitive strategy for product innovation. Showcasing examples from the winners, Dr. Cooper demonstrates that it takes a commitment from all managers to triumph over the competition and become a leader in the new products war.<br><br><b>The Innovation Diamond and the Four Points of New Product Performance </b> <br><ul><li>Learn what distinguishes the top performers from the rest</li><li>Discover how to create the right climate and culture for product innovation </li><li>Learn to chart a comprehensive strategy for product innovation </li><li>Pick winning new products to maximize the return from an R&D investment portfolio</li><li>Discover what leaders do to drive their business to optimal results in product development </li><li>Implement an effective Idea-To-Launch Stage-Gate Process.</li></ul> <b>Key Topics:</b><br> <ul><li>How to chart a Product Innovation and Technology Strategy</li><li>Aligning your portfolio of projects with your Product Innovation and Technology Strategy</li><li>Building best practices into your Idea-To-Launch Process to achieve a competitive advantage</li><li>How Senior Executives can foster a climate and culture that encourages innovation</li><li>Numerous tools that leading companies use that can be adapted and applied at your company. </li></ul>