Principles of Marketing, 12th Edition

Principles of Marketing, 12th Edition

<P style="MARGIN: 0px" soNormal><B></B> The 12<SUP>th</SUP> edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, <I>Principles of Marketing</I> tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. <B></B> Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. <B></B> An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.</P>