Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

<p>"A marvelous book… thought provoking and highly entertaining." <br/>—Jerome Groopman, <em>New York Times</em> bestselling author of <em>How Doctors Think</em> </p><p>"Ariely not only gives us a great read; he also makes us much wiser." <br/>—George Akerlof, 2001 Nobel Laureate in Economics </p><p>"Revolutionary." <br/>—<em>New York Times Book Review</em> </p><p>Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?</p><p>When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?</p><p>In this newly revised and expanded edition of the groundbreaking <em>New York Times</em> bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.</p>