Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

<p><strong>The proven system for rapid B2B sales growth from the coauthor of <em>Predictable Revenue</em>, the breakout bestseller hailed as a “sales bible” (Inc.com)</strong></p><br /><br /><p>If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative.</p><br /><br /><p>Based on the acclaimed business model that made <em>Predictable Revenue</em> a runaway bestseller, this powerful approach to B2B prospecting will help you to:</p><br /><br /><p>• Identify the prospects with the greatest potential<br /><br />• Clearly articulate your company’s competitive position<br /><br />• Implement account-based sales development using ideal account profiles<br /><br />• Refine your lead targeting strategy with an ideal prospect profile<br /><br />• Start a conversation with people you don’t know<br /><br />• Land meetings through targeted campaigns<br /><br />• Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges.<br /><br />• Define, manage, and optimize sales development performance metrics<br /><br />• Generate predictable revenue</p><br /><br /><p>You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.</p><br /><br /><p>Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of <em>Predictable Prospecting</em>.<br /><br /></p>