Practice Marketing Simulation 1 Semester Access Card

Practice Marketing Simulation 1 Semester Access Card

Practice Marketing is an <b>online, interactive learning environment</b> that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and <b>learn by doing</b>. Players then review and can amend their decisions to react to their competitors’ decisions. <b>Powerful assessment, reporting, and debriefing</b> tools complement this educational process.