Originate: Business Development for Lawyers

Originate: Business Development for Lawyers

In this insightful, action-oriented book that goes way beyond the typical “business development tips for lawyers” content, Michelle Cotter Richards, a former BigLaw litigator and in-house counsel, draws on her years of experience coaching BigLaw attorneys to teach readers an entirely new approach to BigLaw business development. <br /><br /><i>Originate</i> contains powerful strategies to help Biglaw attorneys develop business right away, even in the face of the ever-changing market for Biglaw legal services. <i>Originate</i> analyzes the systemic evolution of BigLaw and its future direction, leading to the inescapable conclusion that an entirely new understanding of BigLaw business development is in order.<br /><br />Integrating concepts from experts such as Daniel Pink, Dr. Larry Richard and Susan Swaim Daicoff, lawyers who implement the practical, research-driven concepts in <i>Originate</i> will be poised for success no matter what the future holds for BigLaw. A must read for BigLaw rainmakers and future rainmakers everywhere.<br />