Operations Strategy (4th Edition)

Operations Strategy (4th Edition)

<P> <b> <p>Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.</p> <p> </p> <p>Features</p> <ul> <li>Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice </li> <li>A European context </li> <li>Engaging case studies </li> </ul> <p>New to this edition</p> <p> </p> <p>·    An approach that highlights some of the developments in operations strategy, especially how its concepts are having wider application.</p> <p>·    Many new and updated examples, which cover the topical issues in operations strategy. Two thirds of the examples used are new or updated for to this edition.</p> <p>·    The inclusion of some new material relating to such issues as the links between operations management and strategy, triadic supply relationships, knowledge management, and organizational ambidexterity.</p> <p>·    New longer cases, but retaining those that proved popular from the previous edition. These cases can still be used form the basis of a whole course in operations strategy.</p> <p> </p> </b> <p> </p> </P>