Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

<b>A down-to-earth guide to writing clear and friendly content</b><br />Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.<br /><br />Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of <i>Design Mom</i>, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.<br /><br />Topics:<br /><ul><li>Write marketing copy, interface flows, blog posts, legal policies, and emails</li><li>Develop behind-the-scenes documents like mission statements, survey questions, and project briefs</li><li>Find your voice and adapt your tone for the situation</li><li>Build trust and fostering relationships with readers</li><li>Make a simple style guide</li></ul>