New Venture Creation: An Innovator′s Guide to Entrepreneurship

New Venture Creation: An Innovator′s Guide to Entrepreneurship

• Used Book in Good Condition

Structured around the idea that innovation is at the core of successful entrepreneurship, <strong>New Venture Creation: An Innovator′s Guide to Startups and Corporate Ventures, Second Edition</strong> by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.