New Products Management

New Products Management

Written with a managerial focus, <b><i>New Products Management</i> 11e</b> by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of <i>New Products Management</i>.