New Products Management
Product Description
New Products Management
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Technical Specifications
You might also like
The PDMA Handbook of New Product Development
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
Portfolio Management For New Products: Second Edition
The Market Research Toolbox: A Concise Guide for Beginners
Teams: Structure, Process, Culture, and Politics
Successful Project Management: A Step-by-Step Approach with Practical Examples
Product Strategy for High Technology Companies
The PDMA ToolBook 1 for New Product Development
The Wide Lens: What Successful Innovators See That Others Miss