Never Give In

Never Give In

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Will Hoge has been through the wringer. Since launching his career in the late 90s, the Nashville singer-songwriter has grinded it out on the road, touring through the dead of winter in an RV with no heat; released albums that, while critically acclaimed, didn t result in the kind of commercial success many predicted; and even stared down an early death, surviving a wicked traffic accident in 2008, an experience that framed his poignant 2009 album The Wreckage.<br><br>Will s ninth album, Never Give In is a collection of 11 songs, ranging from Stones-y rock n roll to Kristofferson country, that reflects an artist taking stock of where he is as a father, a husband, a man. There is pride in where he s landed and nostalgia for where he s been, all of it brought to life by Will s soulful voice and indefatigable spirit.<br><br>For Will, he s standing firmly in the sweet spot. In 2012, he received his first ever No. 1 single, for Eli Young Band s Even If It Breaks Your Heart, a song he co-wrote with Eric Paslay. The song netted Will a Grammy Award nomination for Best Country Song, along with CMA Award and ACM Award nominations, and made him an in-demand songwriter on Music Row. For their No. 1 album Golden, superstar trio Lady Antebellum chose to record Will s Better Off Now (That You re Gone).<br><br>Never Give In excels in its storytelling. The album is remarkable in the concise tautness of its songs, a gift that comes only after years of writing.