MediaMaking: Mass Media in a Popular Culture

MediaMaking: Mass Media in a Popular Culture

The <b>Second Edition</b> of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. <b>MediaMaking: Mass Media in a Popular Culture</b> explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects. <p></p>