McQuail′s Mass Communication Theory

McQuail′s Mass Communication Theory

• Used Book in Good Condition

<p style="Text-Align: justify; Line-Height: 120%; Background: white"><b>McQuail's Mass Communication Theory</b> has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. </p><p style="Text-Align: justify; Line-Height: 120%; Background: white">Fully up-to-date, this new edition includes:</p><ul><li><div style="Text-Align: justify; Line-Height: 120%; Background: white">New boxed case studies on key research publications, familiarizing students with the critical research texts in the field</div></li><li><div style="Text-Align: justify; Line-Height: 120%; Background: white">A new streamlined structure for better navigation</div></li><li><div style="Text-Align: justify; Line-Height: 120%; Background: white">More definitions, examples, and illustrations throughout to bring abstract concepts to life</div></li><li><div style="Text-Align: justify; Line-Height: 120%; Background: white">Major updates on new media, globalization, work and economy</div></li></ul><p style="Text-Align: justify; Line-Height: 120%; Background: white"><b>McQuail's Mass Communication Theory</b> is the indispensable resource no student of media studies can afford to be without.</p>