Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
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Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes. This expert guide will teach you the process of optimization. <br /> <br />Topic covered in this book: <br /> <br />1. Mindset of an optimizer: the starting point <br />2. Conversion research: the foundation of it all <br />3. Google Analytics for CRO <br />4. Mouse tracking and heat maps <br />5. Learning from customers <br />6. Learning from website visitors <br />7. User testing <br />8. From data to test hypotheses <br />9. How to get testing right <br />10. Learning from test results
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