Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

<b>Praise for <i>Marketing for the Mental Health Professional: An Innovative Guide for Practitioners</i></b> <p>"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."<br /> —<b>Dr. Thomas Phelan, Psychologist and bestselling author of <i>1-2-3 Magic</i></b></p> <p>"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."<br /> —<b>Melinda Edwards, MD, Psychiatrist</b></p> <p><b>A hands-on guide to building a successful mental health practice</b></p> <p>There is real opportunity for growth, advancement, and overall success within the mental health profession. <i>Marketing for the Mental Health Professional</i> helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.</p> <p>Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:</p> <ul> <li> <p>Using customer-based selling to create a thriving practice</p> </li> <li> <p>Developing effective strategies for engaging clients, building credibility, and earning loyalty</p> </li> <li> <p>Identifying true prospects that will lead to long-term success</p> </li> <li> <p>Using power, influence, and persuasion to help grow your practice</p> </li> <li> <p>Creating an impression and being remembered</p> </li> <li> <p>Using Internet technology to start a conversation and build relevance</p> </li> </ul> <p>A practical guide for professionals looking to achieve long-term success in the field, <i>Marketing for the Mental Health Professional</i> proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.</p>