Marketing

Marketing

Grewal/Levy's <i>Marketing</i> shows today’s social, mobile and digital student population how <i>marketing adds value</i> and how firms rely on value for establishing lasting relationships with their customers.<br><br>Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, <i>Marketing</i> explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated  grewallevymarketing.com blog will keep classroom discussions current and engaging.<br>