Marketing: The Basics

Marketing: The Basics

<P><STRONG>‘…a punchy, stripped-down version of what marketing is all about.’</STRONG> – <EM>The Times Higher Education Supplement</EM></P> <P> </P> <P>If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, <EM>Marketing: The Basics</EM> tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: </P> <P></P> <UL> <P> <LI>Explains the fundamentals of marketing and useful concepts such as the Long Tail</LI> <P></P> <P> <LI>Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google</LI> <P></P> <P> <LI>Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study</LI> <P></P></UL> <P></P> <P>This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students. </P>