Marketing Strategy: Based on First Principles and Data Analytics
Product Description
Marketing Strategy: Based on First Principles and Data Analytics
<p >A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.</p>
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