Marketing: Real People, Real Choices (8th Edition)

Marketing: Real People, Real Choices (8th Edition)

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for <b>ISBN-10: 0133130592 ISBN-13: 9780133130591<b>. </b> </b> <b>That package includes </b> <b> <b>ISBN-10:</b>0132948931 <b>ISBN-13:</b>9780132948937<b> and ISBN-10: </b>0132952343 <b>ISBN-13:</b>9780132952347.</b> <b> <br> </b> <br> <div> <p style="margin:0px;"> <i>For undergraduate Principles of Marketing courses.</i> </p> <p style="margin:0px;"> <br> </p> <p style="margin:0px;"> <b>Real People, Real Choices</b> </p> <p style="margin:0px;"> <b> <i>Marketing: Real People, Real Choices</i> </b>is the only text to introduce marketing from the perspective of <b>real people</b> who make <b>real marketing decisions</b> at leading companies everyday. </p> <p style="margin:0px;"> </p> <p style="margin:0px;">Timely, relevant, and dynamic, this reader-friendly text shows students <b>how</b> <b>marketing concepts are implemented,</b> and what they really mean in the marketplace. </p> <p style="margin:0px;"> </p> <p style="margin:0px;">Fully integrated with <b>MyMarketingLab</b>, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. </p> <p style="margin:0px;"> <b> <i> </i> </b> </p> <p style="margin:0px;"> <b>Also available with MyMarketingLab.</b> </p> <p style="margin:0px;"> <b>MyMarketingLab</b> <b>  </b> <b> </b>is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.</p> <p style="margin:0px;"> <br> </p> <br> <p style="margin:0px;"> </p> </div> <p style="margin:0px;"> </p>