Marketing: Real People, Real Choices (7th Edition)

Marketing: Real People, Real Choices (7th Edition)

<P style="MARGIN: 0px">Real people, real choices–give students a real feel for marketing. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"> <I>Marketing: Real People, Real Choices</I>is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. </P>