Marketing Plan Handbook, The
Product Description
Marketing Plan Handbook, The
<P>This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.</P> <P style="MARGIN: 0px">Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.</P> <P style="MARGIN: 0px"> <br> <I>The Marketing Plan Handbook </I>is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.</P>
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