Marketing Management

Marketing Management

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.<br> <i> <br>Marketing Management</i> reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. <br> <br>The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  <br> <br>