Marketing Management (14th Edition)

Marketing Management (14th Edition)

<P style="MARGIN: 0px">Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"> <I>Marketing Management</I> is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. </P>