Marketing Management

Marketing Management

• Product Details: Hardcover: 816 pages
• Publisher: Prentice Hall; 13 edition (March 6, 2009)
• Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
• Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
• Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)

<P style="MARGIN: 0px"><B> </B>Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.</P> <P style="MARGIN: 0px"><B> </B>Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.</P> <P style="MARGIN: 0px"><B> </B>For marketing professionals who place special emphasis to creativity and imagination in marketing management.</P>