Marketing Loose Leaf

Marketing Loose Leaf

Hunt <i>Marketing </i>emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “<i>Why does this course matter to me</i>?” but also <i><b>because everyone is a marketer.</b></i><br><br>Student engagement and relevance are emphasized throughout the second edition of Hunt <i>Marketing</i>: <br><blockquote>•    A <b>career focus</b>, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.<br>•   <b> Integration of key topics</b> that are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics.<br>•    Seamlessly integrated<b> results-driven technology.</b><br>•    <b>The right content for a semester-long course.</b> With 16 chapters (and further customization available in Create), the second edition of Hunt <i>Marketing</i> provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.<br></blockquote>