Marketing: An Introduction

Marketing: An Introduction

• Used Book in Good Condition

This best-selling, brief text introduces marketing through the lens of creating value for customers.<br> <br>Today€s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, <i>Marketing: An Introduction</i> shows readers how customer value€“creating it and capturing it€“drives every effective marketing strategy.<br> <br>The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.