Marketing 2016
Product Description
Marketing 2016
- INSTR.UCTOR EDITION
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
Technical Specifications
You might also like
Management
Understanding Management
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community (The Ken Blanchard Series - Simple Truths Uplifting the Value of People in Organi)
Business Ethics: Ethical Decision Making & Cases
If Aristotle Ran General Motors
Fundamentals of Management
Essentials of Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card)
Introduction to Information Systems: Supporting and Transforming Business
Fundamentals of Corporate Finance Alternate Edition (The Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)
In the Name of Jesus: Reflections on Christian Leadership